Archive

Promotion-Seeking Asia Pacific Shoppers Present Opportunities

Peter Gale, Managing Director, Retailer Services, APMEA, Nielsen As inflationary concerns continue to mount across Asia Pacific, more shoppers are turning to promotional offers for some respite from the rising prices of fast-moving consumer goods (FMCGs), according to a Nielsen study on shopper trends. Shoppers in Vietnam and Malaysia were particularly ...

Indonesians Spend More on Food and Watch More TV during Ramadan

By: Venu Madhav, Executive Director of Client Leadership, Nielsen Indonesia. Ramadan, the month-long period where Muslims pray and engage in reflection, started August 1st, and in Indonesia – the world's largest Muslim country – a majority of consumers will abstain from eating during the day. But that hardly means Indonesians will ...

Digital Habits Changing in Asia

SINGAPORE: Burson-Marsteller menemukan bahwa digital habits di kawasan Asia Pasifik telah berkembang pesat. Hal ini di karenakan mulai digunakannya sosial media dan search engine setempat atau lokal dan internasional yang melibatkan konsumen lokal. Burson-Marsteller memperkirakan ada nya 1,9juta pengguna internet di kawasan Asia Pasifik, dengan tingkat penetrasi 58%. Burson-Marsteller juga menemukan ...

Fortune Indonesia dan Universitas Paramadina Sepakat Membuat Buku IMC Bersama

Minimnya bahan rujukan dalam dunia pendidikan komunikasi Indonesia melatarbelakangi kolaborasi antara PT. Fortune Indonesia, Tbk dan Universitas Paramadina untuk membuat sebuah buku panduan Integrated Marketing Communications yang bisa dipakai baik oleh kalangan akademisi maupun praktisi. Hal ini senada dengan ucapan Citra Ramadhani, Sr. Corporate Communication Specialist Fortune Indonesia, "Karena kita concernterhadap ...

Turning Marketing Strategy into Marketing Program Plans

Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction, it's time to develop strategies for each of your major marketing functions. Unfortunately, many companies can't seem to convert their marketing strategy into the marketing ...

Developing a Marketing Communications Strategy

Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") ...

Indonesia Online Advertising Expenditure Increased by 400%

The number of advertising expenditure in Indonesian online publication has been increased significantly compare to the number of 2009 “Online advertising expenditure is increased by almost 400% or around 4 percent of total advertising from all media” says media analyst from Surabaya Hendro D Laksono when discussing “Online Journalism” at Pelindo ...

What Is a Campaign?

"We're having a sales campaign in the fall." "The public relations campaign generated a lot of buzz for us." "Let's launch the new product with an aggressive marketing campaign." Okay, so what the heck is a campaign anyway? In the sales, marketing, and PR worlds, a campaign is simply a special ...

Integrated Marketing – What is it and Why is it Important?

Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated ...

Online Marketing A Necessity Not Just An Option

It's no secret online marketing is becoming a more viable marketing method than that of traditional marketing, such as television, radio and print. There are some businesses and industries that are familiar with internet and online marketing, but many businesses are finding themselves treading in new territory. Online marketing encompasses the following: Website ...
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