Archive

Stress dan Komunikasi

Pernahkah anda melihat orang dalam kondisi stress? Atau anda sendiri pernah mengalami stress? Dalam sebuah keluarga, kita bisa membayangkan, anak-anak dari orang tua yang "control freak" atau selalu memaksakan kehendak, seringkali mengalami stress berkepanjangan. Kasus ekstrim ada pada keluarga yang mengalami kekerasan rumah tangga, di mana stress adalah makanan sehari-hari. ...

Anytime, Any Place, Anywhere (Revolution)

When Google chief executive Eric Schmidt talks, people tend to listen. In January 2008, the search giant went public about its ambitions for mobile search when Schmidt told heavy-hitters at the Davos global economic conference that mobile advertising was poised for a "huge revolution". Google is rarely wrong, but some ...

Mobility and The Art of Contextual Relevance

Effective consumer engagement can no longer be conceived of with a unidirectional mindset. The digital natives of the wired universe are constantly being presented with a dizzying array of branded digital touch points and are expecting communications of a consistent, yet unique, brand message cross-medium. Mixing medium metaphors is poor practice, so ...

Mobile Advertising Shopping in Indonesia at the Top in Southeast Asia

KOMPAS.com - The trend of adopting mobile marketing by brands and marketers continues to increase throughout 2011. This is based on the latest quarterly report from BuzzCity. BuzzCity is a mobile media company that offers brand owners and agencies the access to global ad networks on the mobile Internet. The network ...

Going Global Means Going Mobile in Emerging Markets

The demand for information and communication is being reshaped around the globe, especially in countries with a growing middle class such as the Russia, India and China and some N-11 (Bangladesh, Egypt, Indonesia, Iran, Nigeria, Pakistan, the Philippines, South Korea, Turkey and Vietnam) economies. Recent projections from the International Monetary ...

SEO and Branding – Which Drives Which?

There's ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely ...

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less? Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it ...

Ten Marketing Pitfalls

If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!). The problem is you don't realise you have fallen into one of these holes until someone points ...

Importance of Advertising

Advertising is one of the oldest forms of public announcement and occupies a vital position in an organisation's product mix. According to the American Marketing Association, Chicago, "Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor." To advertise means to inform (seen as ...

That Was Then, This Is Now

Kicking off Nielsen's Consumer 360 conference in Las Vegas, Irene Rosenfeld, Chairman and CEO of Kraft Foods addressed the ways reaching consumers have changed significantly over the last twenty years and how the Internet and social media are increasingly important components of overall marketing strategies.   Previously, brands acted as teachers, according ...
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