Archive

A Formula for Neutralizing Working Overfullness

Playing Basketball and Get-Together with Kobatun Indeed, it is not easy to escape for a moment from the agency life that is often overrun by an insane working overtime. However, for creative people like Fortuners, they have never been running out of ideas in neutralizing the overfullness of the work. The ...

5 Marketing Trends that will Impact 2013

One thing is abundantly clear. The pace of technology and buyer behavior transformation continues unabated.  Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Three big trends will affect marketing planning in 2013.  These trends changing the face of marketing once ...

The ABCs of Effective Advertising

If you want your advertising to resonate with prospective customers, it's essential that you appeal to their emotions in some way. Fail to do this and you might as well be throwing money out the window. Effective ads sell your message, company, or product. They may or may not be creative, ...

Define Success before the Campaign Begins

 In any kind of advertising, an advertiser (or prospect) often says something along these lines: “If this works, I’ll invest more.” And we’re often confident that we’ll deliver positive results and keep an advertiser on a long-term campaign. But then, as the campaign nears an end and the discussion of continuing ...

Sharing Special Moments with Family

Spending Christmas and New Year with Beloved Family The higher the stork flies, eventually, it will return to the wallow as well. Most of us would probably agree that this proverb really gives special meaning towards the two upcoming special moments in Indonesia. First, is Eid ul-Fitr and the second is ...

Fighting for a Pair of Eyes from Beloved Teacher

Origami Class with Fortuners at PAUD Sanggar Fortune That 5 x 10 meters room had already been full with more noise and chatter than its usual; even though the sun had not been perfectly raised. Colored paper, scissors, glue, paper, and markers were scattered on the carpet. Small bags were laying ...

What should You Spend on Advertising?

One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer to the question, many of them just ignore it and hope ...

Repositioning Your Brand

Repositioning is changing the frames of reference. It is changing a brand’s status in comparison to that of the competing brands. It is undercutting and undermining an existing concept or product, thus altering the market map and creating new opportunities for your brand. It is not for the faint-hearted and ...

Thank You, Finally I Can See My Grandchildren

Fortune Helps the Cataracts Patients in The Bogor Cataract Surgery Project Indonesia has long been recorded as the fourth country with the highest number of population in the world with the total population of 240 million. In contrast to this fantastic number, not so many people know that most of them ...

5 Hot Advertising Trends in 2012 – Review

Are you reading this on a mobile device? Perhaps not, but the odds are much better this year than at this point in 2011. That's because Marshall McLuhan was right: The medium has more of an influence than the content it conveys. This year's list of top advertising trends is mostly ...
Categories