Archive

Prepare Yourself to Welcome 'The Thief in the Night'

Christmas Celebration with People of Fortune Group Still in the wrap of the spirit of Jesus Christ’s birth, on January 4, 2013 Fortune Group held a Christmas celebration located in Agus Salim room on the first floor of Galaktika Building. About 20 Christian people (Fortune Group employees) were enthusiastically engaged in ...

Integrating Your Online Marketing with Print Media for Success

I know, I know, online marketing is the best thing since sliced bread. I mean do a search for “online marketing” on google.com and the search engine returns 771 million results. Google Adwords places the global ad searches for the term “online marketing” at 607,000. That means there are over ...

They Call for Basic Needs and Tranquil Sleep

Fortuners’ Donation-Raising Action for Flood Victims in Jakarta Up to this day, the flood that hit Jakarta still consumes public attention in Indonesia. Flood has caused Jakarta city dwellers to lose possessions, homes, and not a few victims became ill. Help came from all walks of society to ease the burden ...

What’s Left of Media Relations in the Digital Age

Media Relations Highlights from Fortune PR on UMM Student Visit The rapid development of the digital age leaves less and less room for media relations. Public Relation world that was once attached to media relations is now able to reach a wider public because of the social media presence. PR practitioners ...

The Communication Mix

Incorporate these for effective coverage. First off, I’m going to list the thirteen factors of the communications mix. Then, I will provide a brief explanation and example of each factor. The communication mix is comprised of the following thirteen factors: Selling (Personal Selling) Advertising Sales promotion Direct marketing Publicity and public relations Sponsorship Exhibitions Packaging Point-of-sale merchandising Word of mouth Internet/Social Media ...

It Still Feels Just Like the First Time

Enjoying the Scenery at Tea Plantation that Would Never Be Disappointing Finally, a number of Fortuners can 'runaway' from their work routine and typical air pollution in the capital city for a moment. After vacuum for a year, Fortune Group is finally able to reorganzing Fortune Gowes & Tea Walk 2012, ...

The Importance of Bravery in Advertising

Why Advertising Needs Brave Ideas To Be Successful? Consider this phrase from a fictional TV show, Mad Men, that is superbly written, acted and researched. It could have come straight from Bill Bernbach or David Ogilvy. "Clients don't understand their success is reliant on standing out, not fitting in." - Don Draper How true. Advertising, like ...

Reload! – Fortune Indonesia Kick Off 2013

Ada yang terlihat berbeda di kantor Fortune Indonesia di kawasan Ragunan hari Rabu,  9 Januari 2013 kemarin. Warga Fortune Group terlihat berkumpul berkelompok dan mengenakan t-shirt berwarna putih, ternyata pada hari itu sedang berlangsung  acara Kick Off 2013. Event Kick off sendiri adalah sebuah acara tahunan akbar yang diselenggarakan oleh ...
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