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Weekend Checklist: Traveling on Weekend

Name: Diah Andrini Dewi Position: HCD Specialist I spend my weekend enjoying the outdoors by traveling and taking photographs. For a short weekend, I go to a megalithic site at Mount Padang in Garut. There is also a tourist attraction at Mount Galunggung. For beaches, I go to Kepulauan Seribu (Thousand Islands) ...

Fortuners Comments on Book VS E-book

Name: Sebastinus Epifany Position: Public Relations Consultant Team: FIRF Until now, I still love reading. Now, I am reading the novel Musashi because the novel gives me lots of inspiration. If I have to choose between e -books or printed books, I prefer to read the printed books because there is the smell ...

Chic & Colorful

Chic & ColorfulRecent  Activities? Currently I'm busy working. On weekends, I usually hang out. The importance of appearance? I think it is important, as long as we do not look too much in dressing up, the outfit should match the occasion. Moreover, as PR professionals, appearance must surely be representative, especially if we ...

Singing Transportation Songs together at PAUD Lenteng Agung

“Kring..kring..ada sepeda..sepedaku roda empat..”(Ring... ring... my bike bell rings... my bike has four wheels...) the children song titled Kring Kring Ada Sepeda was sung several times at  Sanggar Fortune Nursery School (PAUD) in Lenteng Agung Jakarta on Tuesday, March 18,  2014. “But my bike has two wheels...” said a student ...

Afdhal & Tody Making Hobbies into Business Opportunities

When did you join Fortune Indonesia? Afdhal: I first joined in 2010. Fortune is my first office after college. Why were you interested in working here? Was it because of your educational background? I was majoring in Visual Communication Design (DKV) at National Institute of Technology (ITENAS) Bandung. In the early years of ...

FORU's donation for Yayasan Kasih Anak Kanker Indonesia (YKAKI)

YKAKI is not just a halfway house for children with cancer in Jakarta. This two-story building serves as a house as well as a school of hope for them. The learning activities are interspersed with games amid their treatment schedule to the hospital. To continue building hopes of the children to ...

Keeping a Brand Youthful ala KFC

Oleh Indira Abidin When I was in elementary school, my classmates loved to celebrate their birthday at KFC which we used to call "Kentucky".  "Eating at Kentucky" was a very trendy thing, especially when Mc Donald had not been present in Indonesia. As time goes by, lots ...

Marketing Strategy vs. Marketing Plan, What's the Difference?

Oftentimes, many people confuse the difference between marketing strategy and marketing plan. We've found the easiest way to explain the difference between the two, just as follows: Marketing strategy - marketing strategy is an explanation of the goals you want to achieve with all your marketing efforts. It’s the matter of ...

Sports Clubs as Refreshment for Fortuners

"Exercise provides good relaxation effect for everyone," said David Atkinson, the director of Cooper Venture Development Program, a division at Cooper Aerobic Center in Dallas, United States. According to Atkinson, exercise increases energy levels and increases serotonin in the brain. Some of these benefits become the factors why Badmintun (Fortune ...
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