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Digital Marketing Trends to Watch on Indonesia 2019

With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

How to Create a Digital Marketing Strategy

Build your buyer personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience. It's important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take ...

Social Media Trends for Business

If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for. A key part to growing and sustaining businesses today ...

Top 5 Digital Marketing Platforms in Indonesia

Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing. This will continue to happen every year at a faster pace. That said, the goal of marketing -- and digital marketing, in particular -- has always been the same: getting and keeping ...

Social Media in Indonesia: Unlocking Indonesia’s Potential

Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...
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