Archive

Building Image and Sales with Limited Budget

Recently, questions are arising from many clients about how to build image and sales with a limited budget in this difficult time. There is an interesting case example. In 2004, FAO Schwarz, a legendary American toy company, rose from bankruptcy by opening stores in Vegas and New York and re-launching ...

Engagement Makes Public Fall in Love

Creativity has become a very important highlight in communication because, without it, people tend to be reluctant to hear or know about the message conveyed. To achieve that goal, the foundation of every communication activity is creativity. This factor is often ignored by many communicators. Without creativity, companies will find ...

Fortune on Bestadsontv

Dua karya dari Fortune Indonesia berhasil meraih pengakuan dari bestadsontv, yang merupakan penilaian terhadap karya-karya iklan international oleh international creative director versi web.. Karya pertama dengan judul "Ponytail train handle", kliennya adalah Johnny Andrean berhasil menjadi the best outdoor di minggu awal bulan september!! mengalahkan beberapa saingannya dari negara lain yang ...

Fortune 1970 – 2009

Heboh, berisik, rame, cipika cipiki adalah segelintir pemandangan yang terlihat di acara Fortune 1970 – 2009. Sebuah pertemuan keluarga besar Fortune yang diselenggarakan sabtu kemarin 25 Juli 2009 di Gedung Galaktika. Sebagai bagian dari 'tim sibuk' rasanya sangat puas dan terbayarkan karena banyak yang hadir. Walau awalnya deg-degan karena takut acara ...

Inside Pinastika 2009

Ajang Pinastika award tahun ini cukup hebooh, denger-denger entry juga lebih banyak dibandingkan dengan tahun lalu. Dengan mengusung tema "Be The Legend" area acara Pinastika kali ini didandani sangat menarik. Kebetulan kami berkesempatan datang ke Jogja dan mengikuti rangkaian acara di Pinastika. Untuk seminarnya, tema dan pembicara ok-ok, hanya sayangnya yang ...

Indomie Jingle Transforms into Jingle for SBY

Opinions grew when the ad for SBY’s campaign uses the jingle of Indomie ad, words varied from saying that it is such a creative step due to the use of publicly familiar jingle to those who resent it with the reason it merely duplicates the song whilst only changing the ...

Being Offensive, Backlash of an Ad!

The Burger King “Texican Whopper Burger” spread across Europe has been considered a significant insult to the Mexican society.  The ad that depicts a close relationship between an American cowboy and a Mexican wrestler is aimed to illustrate the combination of the burger that has Mexican taste with bits of ...

Top 10 Secrets of the Marketing Process

Don’t run out of money. It will take longer time and more expenses to spread your ideas. Manage your budget or failure is on your way. You won’t get it right the first time. Your campaign might need to be rediscovered, adjusted or unified. The most accessible option does not ...
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