Brand Building in Digital : Firzi Abidin in President University Student Visit to Fortune Indonesia


On Tuesday afternoon, October 6, 2015, Gedung Galaktika was once again visited by students of President University, Cikarang. Dozens of students came to learn more about the use of digital tools in brand building. Firzi Abidin, Digital Business Unit Director of Fortune Indonesia, was appointed as the speaker.

Through his presentation, Firzi explained how to make use of digital media in building a brand. Firzi also presented the advantages of digital media compared to conventional communication media. For example, digital media have relatively cheaper costs, can reach more people, are viral and easily measured, provide real-time results, and create not only awareness but also emotional involvement. Firzi completed the material by explaining the collaboration techniques between advertising, PR, digital (media) and activation activities in the effort to build a brand.


“I feel really glad to have the opportunity to visit Fortune Indonesia. I come to know especially about digital tools that can be used for brand communication,” said Rianti Prestiandani, a student of President University majoring in communications.