Digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. Metrics used to measure digital marketing and the level of interactivity involved have come to create new opportunities for marketers. Customer experience, functionality, micro-moments, targeted advertising etc. are just some of the trends we are seeing as AI and other technologies continue to shape the digital marketing environment.
Here are some of the important trends digital marketers should follow and integrate into their own strategies if they are to stay competitive:
Set to become a major part of marketing strategy AI possesses the ability to analyze consumer behavior accurately for a more interactive and personalized buying experience. Although still in its infancy we can see what it does in our daily lives. It’s being used in smartphones, self-driving cars and both Amazon and Netflix already have built-in AI features to help with recommendations and transactions. And, we’ll continue to see it being used in multiple marketing applications too, such as content creation, voice and face recognition, chatbots, digital assistants and targeted marketing strategies.
2. VR, AR, and MR
The next major multi-purpose platform will be Mixed Reality (MR), Virtual Reality (VR) and Augmented Reality (AR) – with physical reality at one end of the scale and a fully virtualized version at the other. These new technological marvels override our sensory perceptions – for instance, when you wear a VR helmet your real world perceptions are overruled by images on the screen. Also, get this. Soon you’ll be seeing art in virtual space using your smartphones to view it from different angles as you move around in your physical space.
Chatbots will improve UX in a big way as they will evolve into more practical and versatile tools for consumers. Digital marketers, take note! Brand-focused chatbots in social messaging platforms are kicking up a storm. Facebook is creating a business bot, which will integrate into their messaging service. Marketers should keep an eye on this trend if they use Facebook and Facebook messaging for marketing activities.
4. Voice Optimization
With Siri, Alexa, Cortana and Google Assistant, the popularity of voice search is on the rise. As consumers are adapting to AI-driven personal assistants designed more and more, digital marketers should consider speech recognition and voice search for brand building. Personal digital assistants are bound to improve even further to a point where these will be able to offer more personalized services based on consumer behavior data. And the future will also witness collaboration between devices whereby appliances made by different companies will be able to contact each other for information. What this may mean to content marketers and strategists is focusing on long-tail keywords and detailed search phrases.
5. Shift in Social Media
Social media is going to change. People are watching more videos and other media than to interact with peers. They want less ad-focused entertainment and new technology like virtual reality instead of socializing. Moreover, blogs, websites and instant messaging are becoming less popular. What digital marketers need to do is come up with implicit ways to collect customer information that would help direct their advertising strategies for the future. If you spend a lot of time on social media you will need even more reliable and fast an internet connection as new social media shifts become part of your daily reality; check out buytvinternetphone for uninterrupted connectivity options.
6. Blockchain Technology
Although cryptocurrency isn’t a great idea to delve into at the moment understanding Blockchain is still important. In a business context, the security feature of cryptocurrency can’t be overlooked. Digital marketers can use it for brand building and B2B wherein huge transactions may be involved.
7. Influencer Marketing
Influencers have taken over social media because of their followers. Digital marketers must consider building relationships with influencers as they can help market your products and services as well as build your brand. Influencer marketing is likely to grow more so into a continuous strategy than focusing on a single product or service. There’s a distinct advantage here as you get an established audience, which means you can build quality leads very quickly, and cheaper than traditional marketing.
8. Micro-moment Marketing
This type of marketing is based on consumer behavior towards buying. Consumers are using their mobiles mostly for their research. And, they don’t want ads. It’s that small window of a moment where a consumer will buy, that digital marketers need to look out for. Brand visibility and engagement will have to change, keeping this type of consumer behavior in mind. Implementing single-touch offerings like on smartphones and customized content using AI is the way to go.
Digital marketers need to make use of technology and trends listed above and incorporate the same into their marketing strategy. As the digital marketing environment is ever-evolving they have to be a step ahead of everyone when it comes to implementing updated strategies or they’ll be left behind in the game. Constant learning, and testing is the route to take in order to accommodate new technology as it becomes more affordable and accessible in the near future.