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Media Planning Vs Media Buying: Which Is More Important?

Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

Above The Line Vs Below The Line

Marketing for me has always been about never putting your eggs in one marketing basket, the mix is what it’s all about and finding multiple channels to drive engagement have always proved successful. A strategy where you can monitor results is safer and can justify a marketing spend but is ...

Humor in Advertising: Smart Advertising Choices?

Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Supporting Online Business through Offline Advertising

Improve Traffic. Generate sales. Raise profit. For businesses that are using websites, the above phrases serve as encouragement. However, some business people failed to make them happen. This is because there is some kind of unwritten code of the web advertisement. You will only succeed on the internet if you use online ...

The Importance of Creative Team in Advertising Industry

An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

The Importance of Measuring Customer Satisfaction

In today's business condition where the competition level is high, the product and service differentiation is also high, the customer satisfaction and loyalty become very crucial. For a company, customer satisfaction and loyalty are very important to increase profits so that the company can always maintain good relations with customers. ...

Strategies to Creating Great Catchy Ads

There are many ways to create an ad that attracts the attention of many people, but not many ads attempt to create customers. In fact, some of them only emphasize the aspects of attraction. There is no doubt that an ad must be able to attract people's attention. Being attractive ...

Marketing vs. Advertising, What's the Difference?

You will often find many people who confuse marketing with advertising or vice versa. Although both activities are equally important, they are basically different. If you understand the difference and actively make a research, then your company has been on the right path to growth. Let's start examining the formal definition ...

The Advantages of Having Successful Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...
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