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How ArtificiaI Intelligence Will Change the Future of Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

How Great PR Campaigns Generate Business Growth

In today’s world, factors like globalization and technological advancements have made many business sectors increasingly competitive. As a result of this reality, many corporate leaders and entrepreneurs are searching for business-building strategies that can help them edge out the competition and optimize conversion. If this is one of your company ...

Social Media in Indonesia: Unlocking Indonesia’s Potential

Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...

How Virtual Reality is Changing The World Of Advertising

Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced this cutting-edge technology for their ads. You can find interesting use cases of augmented reality advertising in the article How Augmented Reality Makes Advertising Interactive, so that you can understand ...

How Public Relations can Help Your Business

PR is one of the most cost-effective ways of marketing your new business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses. Public relations tries to create, change ...

Advertising Trends to Watch in 2019 and Beyond

The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not be interrupted (millennials, Gen Z), means those responsible for spreading the word about products or services are going to have to ...

Advertising Get Personals

Shared experiences can shape our perception of a product. Our opinion of a product and the enjoyment and value we get from it doesn’t just come from our personal contact with it. How we perceive an iPhone, for example, is influenced by what we know about a brand — in ...

Above The Line Vs Below The Line

Marketing for me has always been about never putting your eggs in one marketing basket, the mix is what it’s all about and finding multiple channels to drive engagement have always proved successful. A strategy where you can monitor results is safer and can justify a marketing spend but is ...

The Future Of Advertising and How To Go Big In 2019

Trend #1: Transparency, Accountability, and Safety Will Rise in Relevance Data collection in advertising has become a hot topic—one that’s wrought with controversy. Facebook has been no stranger to this. After the 2016 election and the continued onslaught of fake news, Facebook took hit after hit of bad PR for their ...
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