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ArtificiaI Intelligence and Creativity are The Future of Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

How Public Relations can Help Your Business

PR is one of the most cost-effective ways of marketing your new business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses. Public relations tries to create, change ...

Advertising Trends to Watch in 2019 and Beyond

The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not be interrupted (millennials, Gen Z), means those responsible for spreading the word about products or services are going to have to ...

Advertising Get Personals

Shared experiences can shape our perception of a product. Our opinion of a product and the enjoyment and value we get from it doesn’t just come from our personal contact with it. How we perceive an iPhone, for example, is influenced by what we know about a brand — in ...

Above The Line Vs Below The Line

Marketing for me has always been about never putting your eggs in one marketing basket, the mix is what it’s all about and finding multiple channels to drive engagement have always proved successful. A strategy where you can monitor results is safer and can justify a marketing spend but is ...

The Future Of Advertising and How To Go Big In 2019

Trend #1: Transparency, Accountability, and Safety Will Rise in Relevance Data collection in advertising has become a hot topic—one that’s wrought with controversy. Facebook has been no stranger to this. After the 2016 election and the continued onslaught of fake news, Facebook took hit after hit of bad PR for their ...

5 Ways to be a Hero With Your Company Media Investment

Companies invest tremendous time and effort creating “lean” organizations to maximize value for their owners or shareholders, and then leave media value that they’ve already paid for to languish in someone else’s pocket. We regularly see media value left on the table, shrugged off, cast aside by advertisers who do ...

Humor in Advertising: Smart Advertising Choices?

Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

3 Trends That Will Reshape Media in 2019

It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

Social Media Trends That Will Impact Digital Advertising

Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...
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