Archive

How to Create a Digital Marketing Strategy

Build your buyer personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience. It's important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take ...

Integrating Your Online Marketing with Print Media for Success

I know, I know, online marketing is the best thing since sliced bread. I mean do a search for “online marketing” on google.com and the search engine returns 771 million results. Google Adwords places the global ad searches for the term “online marketing” at 607,000. That means there are over ...
Categories