Archive

What Does the Future of PR Look Like?

Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts. With the prevalence of technology comes the continuous shift towards digital news sources and the imminent death of print media. In turn, comes the predictable demise of ...

How PR can Promote in Marketing your New Business

Public Relations is an important marketing tool, and should be considered carefully. It is a way of connecting with your customers, suppliers and distributors. The objectives of Marketing PR are to build awareness, raise your profile and build credibility, and encourage your staff. Here are five Marketing PR methods that ...

How To Build an Effective Influencer Marketing Strategy

The digital marketing landscape is constantly changing. Today, it is nearly impossible to distribute content without an influencer marketing strategy. By aligning your marketing strategy with the right professionals, you open the door to more collaborative content creation efforts, co-opting ideas from chatter across a wider online network. Marketers have caught ...

5 Ways to be a Hero With Your Company Media Investment

Companies invest tremendous time and effort creating “lean” organizations to maximize value for their owners or shareholders, and then leave media value that they’ve already paid for to languish in someone else’s pocket. We regularly see media value left on the table, shrugged off, cast aside by advertisers who do ...

The Best Content Marketing Tools for a Brand

Content marketing helps a brand to attract consumers by creating and disseminating relevant and valuable content. However, to build a content marketing that can compete in an increasingly widespread competition requires proper tools in order to facilitate your work. So it's time to think like a marketer who offers content ...

Choosing the Right Social Media Channels for Your Business

There are many variables that determine the success of our corporate campaigns on social media. Currently, businesses begin to have a glance over social media to reach their customers. However, deciding on the right and effective social media is a common obstacle for a business. Trying on all the social ...

Langkah-Langkah Mengukur Kesuksesan Kampanye Komunikasi

Indira Abidin dalam Public Communication Summit 2016 Jakarta, 26 Oktober 2016 - Intensitas penggunaan perangkat mobile di seluruh dunia meningkat drastis. Berdasarkan data yang dilansir Nielsen baru-baru ini, sebanyak 56% konsumen di seluruh dunia tidak bisa membayangkan hidup tanpa perangkat mobile, dan 53% mengatakan bahwa mereka merasa cemas ketika jauh dari ...

Snapchat Vs Instagram, Which is Appropriate for Your Business?

Since Instagram Stories was launched, many people have used the feature and compared it with the feature in Snapchat. After performing some experiments, it appears that the Stories feature on Instagram and Snapchat are not entirely similar to each other. The advertising industries in Jakarta and Indonesia, in particular, need ...

Time to Enter the Digital Marketing Era

It seems that we are currently entering the post-digital marketing period. Just like the shift from modern to post-modern in art and architecture, post-digital marketing also means that digital innovation is merging with traditional marketing fundamentals to create new approaches, new brand leaders, and latest models for success. What should ...
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