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ArtificiaI Intelligence and Creativity are The Future of Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

How Public Relations can Help Your Business

PR is one of the most cost-effective ways of marketing your new business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses. Public relations tries to create, change ...

Media Planning Vs Media Buying: Which Is More Important?

Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

Marketing Research by Data Analysis

What is Market Research? No matter how good your service is, your product has few chances to succeed without proper market research. It is too dangerous to assume that you already know enough about your target market. Let me tell you the truth “You know nothing, Jon Snow!” So, go perform ...

3 Trends That Will Reshape Media in 2019

It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

5 Social Media Marketing Trends That Will Dominate 2019

It’s that time of year again when marketers are asking, “What will be the biggest social media marketing trends of 2019?” And after a year of unexpected algorithm updates and data breaches, it’s understandable why marketers would be looking for any insights that would prevent them from being blindsided again. So ...

Simple Digital Marketing Strategies That Can Help Your Business Grow

Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner ...

The increasing Business Opportunity Through Asian Games 2018

The year of 2018 is a busy time for sporting events, with not only the World Cup in Russia but also the upcoming Asian Games, which will be hosted by Indonesia in Jakarta, the country’s capital, and Palembang, the capital of South Sumatra. Driving through the roads of Jakarta, one ...

Tips to Create an Effective Social Media Marketing

With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...

The Advantages of Hiring a Digital Marketing Agency

It is getting harder to get consumers now than it used to be. Why? Because today people no longer look for information only from newspapers or friends, but also from online media. Therefore, one of the platforms that business must have is online media. You must provide the media with the ...
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