Archive

Media Planning Vs Media Buying: Which Is More Important?

Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

Advertising Get Personals

Shared experiences can shape our perception of a product. Our opinion of a product and the enjoyment and value we get from it doesn’t just come from our personal contact with it. How we perceive an iPhone, for example, is influenced by what we know about a brand — in ...

Humor in Advertising: Smart Advertising Choices?

Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

Tips to Create an Effective Social Media Marketing

With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...

The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Creating an Effective Social Media Marketing

social media network background with icons vector With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its ...

Powerful Tricks to Promote Your Business through Social Media

Traditional promotional strategies through radio, TV commercials and print ads are not as effective as they used to be. Since technology and communications keep changing and evolving, companies must always adapt their marketing strategies to the current state of affairs. This article will describe the social media campaign strategy and ...

Reasons We Should Hire A Digital Agency

For many people, the digital agency concept could be a new thing. This is an internet company that is helpful for businesses that need help while they are putting their business online. Here are some of the reasons why businesses should get the services of a digital agency instead of ...

Tips for Choosing the Right Digital Agency

It is a quite tiring process to do a selection of so many digital marketing agencies which will usually present more or less the same thing and leave you confused if you cannot dig deeper about them. Here are some tips you can do for choosing a digital marketing agency: Big Agency ...

Instagram Features to Support Your Business

Social media has become one of the tools of advertising and increasing brand awareness for a business. The low cost, the engagement with the public, and the exclusive nature are the main reasons why a business needs to use social media. One of the social media sites people love is ...
Categories