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ArtificiaI Intelligence and Creativity are The Future of Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

3 Trends That Will Reshape Media in 2019

It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

How to Create a Digital Marketing Strategy

Build your buyer personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience. It's important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take ...

Digital Marketing Trends to Watch on Indonesia 2019

With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

Social Media Trends to Watch in 2019

So what can you do to bolster your brand’s success through social media in 2019? however there are some online marketing trends we believe are worth considering as you evaluate which tactics will help grow your business. The growing importance of personal branding to business branding Particularly for small businesses, putting a real, ...

Social Media in Indonesia: Unlocking Indonesia’s Potential

Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...

The Global Rise of The Cashless Store

Big retailers like Starbucks and Amazon are testing cashless, and even cashierless, store models to cope with demands for speed and convenience from their customers. New Worldpay research also indicates bank transfers are set to overtake credit and debit cards as the second most popular global payment method behind e-wallets. Like ...

Berbagai Perangkat Cerdas Diumumkan di Lenovo TechLife 2018

Perangkat Cerdas Lenovo TechLife 2018 Pada acara tahunan  Tech Life event, Lenovo mengumumkan serangkaian perangkat rumah cerdas, laptop, dan AR, melanjutkan komitmennya untuk mentransformasi teknologi serta pengalaman pengguna, menjadikan perangkatnya mudah digunakan, lebih menarik, dan lebih produktif bagi konsumen. Komitmen ini didorong oleh strategi ‘Intelligent Transformation’ dari Lenovo dan etos ‘engineering’ produk dengan tujuan; mendesain untuk perbedaan ...

Reasons We Should Hire A Digital Agency

For many people, the digital agency concept could be a new thing. This is an internet company that is helpful for businesses that need help while they are putting their business online. Here are some of the reasons why businesses should get the services of a digital agency instead of ...

Super Advertising via Social Media

Nowadays, to run product promotions, advertisers not only use online television and websites as the media but they also start using the social media channels. They begin to use platforms like Facebook and Twitter to interact with their customers through the comments and tweets shared by their customers, while at ...
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