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3 Trends That Will Reshape Media in 2019

It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

5 Social Media Marketing Trends That Will Dominate 2019

It’s that time of year again when marketers are asking, “What will be the biggest social media marketing trends of 2019?” And after a year of unexpected algorithm updates and data breaches, it’s understandable why marketers would be looking for any insights that would prevent them from being blindsided again. So ...

Social Media Trends That Will Impact Digital Advertising

Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

Digital Marketing Trends to Watch on Indonesia 2019

With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

Top 5 Digital Marketing Platforms in Indonesia

Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing. This will continue to happen every year at a faster pace. That said, the goal of marketing -- and digital marketing, in particular -- has always been the same: getting and keeping ...

Effectiveness of Word-of-Mouth marketing

Have you ever thought about the best way to market your brand? And have you ever heard of word-of-mouth marketing strategy? Word-of-mouth marketing or WOMM is a promotional strategy done either orally or in written form, online or offline, performed without charge. According to Entrepreneur Media, WOMM is the most ...

Snapchat Vs Instagram, Which is Appropriate for Your Business?

Since Instagram Stories was launched, many people have used the feature and compared it with the feature in Snapchat. After performing some experiments, it appears that the Stories feature on Instagram and Snapchat are not entirely similar to each other. The advertising industries in Jakarta and Indonesia, in particular, need ...

Instagram Features to Support Your Business

Social media has become one of the tools of advertising and increasing brand awareness for a business. The low cost, the engagement with the public, and the exclusive nature are the main reasons why a business needs to use social media. One of the social media sites people love is ...

The Role of Social Media in Product Marketing Strategies

Nowadays has become a part of people’s lifestyle worldwide. People of the world have started to use social media and the number of users is expected to grow. All of the social media such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram, have changed the way people communicate and interact ...
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