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5 Strategies for Effective Digital Media Planning

Digital media have given advertisers new levels of precision and relevancy and created the potential for deep customer engagement. The Internet is an exciting convergence of classic and new media formats that offer a wealth of channels to choose from and a change in the tracking and accountability of marketing. ...

How PR can Promote in Marketing your New Business

Public Relations is an important marketing tool, and should be considered carefully. It is a way of connecting with your customers, suppliers and distributors. The objectives of Marketing PR are to build awareness, raise your profile and build credibility, and encourage your staff. Here are five Marketing PR methods that ...

3 Trends That Will Reshape Media in 2019

It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

Digital Marketing Trends to Watch on Indonesia 2019

With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

The Importance of Good Marketing Strategy in Business

A successful marketing strategy means a successful business. Marketing covers a wide range of working methods such as advertising, promotional activities, public relations, and sales. How can a business succeed? What to do first? The first thing a business has to do is to excel in creating the marketing strategies. Why? ...

The Benefits of Online Advertising for Small Business

Small businesses should consider promoting themselves through online advertising since not only is it the most economical way to reach a large audience, but it is also often necessary to survive in the increasingly tough competition. Only with a price comparison, it's easy to see that online advertising offers attractive ...

Reasons We Should Hire A Digital Agency

For many people, the digital agency concept could be a new thing. This is an internet company that is helpful for businesses that need help while they are putting their business online. Here are some of the reasons why businesses should get the services of a digital agency instead of ...

Effectiveness of Social Networking for Marketing Activities

Today, marketers who intend to increase marketing activities are using social networks as the tools. Social networks such as Facebook, Twitter, LinkedIn, Fan Page, and other media, play an important role to build a personal relationship with consumers. Social Networks facilitate communities or forums of individuals to meet together as a ...

Super Advertising via Social Media

Nowadays, to run product promotions, advertisers not only use online television and websites as the media but they also start using the social media channels. They begin to use platforms like Facebook and Twitter to interact with their customers through the comments and tweets shared by their customers, while at ...
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