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ArtificiaI Intelligence and Creativity are The Future of Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

Social Media Trends That Will Impact Digital Advertising

Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

The Advantages of Hiring a Digital Marketing Agency

It is getting harder to get consumers now than it used to be. Why? Because today people no longer look for information only from newspapers or friends, but also from online media. Therefore, one of the platforms that business must have is online media. You must provide the media with the ...

Effectiveness of Social Networking for Marketing Activities

Today, marketers who intend to increase marketing activities are using social networks as the tools. Social networks such as Facebook, Twitter, LinkedIn, Fan Page, and other media, play an important role to build a personal relationship with consumers. Social Networks facilitate communities or forums of individuals to meet together as a ...

Tips for Optimizing Content Marketing Strategies

The advancement of digital marketing has made the content marketing become increasingly important. However, many marketers underestimate strategy in applying content marketing while it is actually imperative to implement strategies. You should at least think thoroughly on how to process the outgoing messages in order to be enjoyed by consumers and ...

Marketing Strategies Based On Generation Behavior

Every turn of the year marks the emergence of the generation to come. As this generation grows up and the behavior of those born within the years reaches a full homogeneity, the characteristic of the new generation is emerging. The younger generation will always enjoy the progress made by the ...

Time to Enter the Digital Marketing Era

It seems that we are currently entering the post-digital marketing period. Just like the shift from modern to post-modern in art and architecture, post-digital marketing also means that digital innovation is merging with traditional marketing fundamentals to create new approaches, new brand leaders, and latest models for success. What should ...

Mobile Marketing Trend in the Advertising Industry

The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...
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