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How Public Relations can Help Your Business

PR is one of the most cost-effective ways of marketing your new business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses. Public relations tries to create, change ...

Above The Line Vs Below The Line

Marketing for me has always been about never putting your eggs in one marketing basket, the mix is what it’s all about and finding multiple channels to drive engagement have always proved successful. A strategy where you can monitor results is safer and can justify a marketing spend but is ...

Marketing Research by Data Analysis

What is Market Research? No matter how good your service is, your product has few chances to succeed without proper market research. It is too dangerous to assume that you already know enough about your target market. Let me tell you the truth “You know nothing, Jon Snow!” So, go perform ...

Humor in Advertising: Smart Advertising Choices?

Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

The Grow Up Public Relations

Public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person. As a detail public relations are talk about attract, convert, close,and delight. In the detailed Public Relations is about inbound uses similar strategies and tools as PR — and inbound marketing ...

Social Media in Indonesia: Unlocking Indonesia’s Potential

Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...

Pertumbuhan Melalui Kualitas Terus Menjadi Pendorong Bisnis Kami,” tegas CEO Baru DHL Express

CEO baru DHL Express, John Pearson, mengharapkan perkembangan positif yang berkelanjutan untuk pasar ekspedisi global dan juga bagi perusahaan, berkat pasar e-commerce lintas-batas yang berkembang dengan pesat, digitalisasi dan posisi yang sangat baik di dalam industri. Pearson yang efektif menjadi Anggota Dewan Direksi per 1 Januari 2019 berperan penting dalam kisah sukses ...

7 Ways how Influencer Marketing Can Boost Your Brand Promotion

In recent years, influencer marketing has successfully caused a radical shift in the marketing industry by emerging as a promising investment segment for brands to explore new-age promotional strategies. Apart from the traditional forms of marketing such as advertising and PR, influencer marketing has become one of the key pillars ...

5 Tips To Increase Your Content Marketing ROI

One of the biggest advantages of content marketing is its potential return on investment (ROI). Assuming you’ve implemented the strategy effectively, and stick with it for long enough (which could mean several years or more), you should see a higher profit returned from your efforts than you’d see in other ...

Innovation Technologies in Digital Marketing Strategy

The energy and utilities industry is undergoing a period of unprecedented transformation. The wave of technological innovations in the industry mean that companies have to change the way they communicate and interact with their customers. Furthermore, they have had to adapt and fine-tune their communication based on campaign goals, types ...
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