Archive

5 Strategies for Effective Digital Media Planning

Digital media have given advertisers new levels of precision and relevancy and created the potential for deep customer engagement. The Internet is an exciting convergence of classic and new media formats that offer a wealth of channels to choose from and a change in the tracking and accountability of marketing. ...

How Public Relations can Help Your Business

PR is one of the most cost-effective ways of marketing your new business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses. Public relations tries to create, change ...

Media Planning Vs Media Buying: Which Is More Important?

Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

3 Trends That Will Reshape Media in 2019

It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

The Importance of Using SEO With Digital Agency

Are you an entrepreneur looking for promotional services for a product or a brand? You must have heard online promotional media that marketers and all market players love. Nowadays, you do not need to worry about losing or not being viewed by consumers, because digital media agencies are ready to ...

The Importance of Creative Team in Advertising Industry

An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...

Time to Enter the Digital Marketing Era

It seems that we are currently entering the post-digital marketing period. Just like the shift from modern to post-modern in art and architecture, post-digital marketing also means that digital innovation is merging with traditional marketing fundamentals to create new approaches, new brand leaders, and latest models for success. What should ...

Fortune Indonesia Berencana Rambah Bisnis Mobile Advertising

JAKARTA (IndoTelko) – PT Fortune Indonesia Tbk (FORU) akan masuk ke bisnis mobile advertising sebagai salah satu strategi menopang pendapatan. “Nanti ada mitra yang digandeng. Di Fortune global, pengembangan mobile advertising ini sudah berkembang di India, lalu mereka melihat pasar Indonesia,” ungkap Direktur Utama Fortune Indonesia Aris Boediharjo, kemarin. Diperkirakannya, layanan terbaru ...

Fortune Rambah Bisnis Mobile Advertising

JAKARTA - PT Fortune Indonesia Tbk (FORU) bakal merambah bisnis mobile advertising sebagai salah satu upaya menggenjot kinerja tahun ini. Perusahaan komunikasi yang dikendalikan oleh PT Rajawali Corpora tersebut membidik pertumbuhan laba bersih 23 persen dan pendapatan 18 persen sepanjang 2016. Direktur Utama Fortune Indonesia Aris Boediharjo mengatakan, perseroan akan menggandeng ...
Categories