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Media Planning Vs Media Buying: Which Is More Important?

Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

How to Create a Digital Marketing Strategy

Build your buyer personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience. It's important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take ...

Social Media Trends for Business

If there is one thing that business owners should know for certain, it’s that there’s no certainty in today’s world. Technological advances, shorter product life cycles, and shifting consumer demands create changes and surprises that business owners need to be ready for. A key part to growing and sustaining businesses today ...

Nokia 6.1 Plus, Teman Nge-Vlog Andalan Berbekal Kamera AI dan Bothie

HMD Global, produsen ponsel Nokia, memperkenalkan Nokia 6.1 Plus untuk melengkapi kehidupan sehari-hari para kreator konten melalui foto atau video blog yang dipamerkan lewat media sosial. Bagian paling menarik tentu saja adalah Dual-Sight atau lebih populer dengan sebutan Bothie yang membuka cakrawala baru dengan mengaktifkan dua kamera secara bersamaan sehingga menghasilkan konten yang tidak hanya ...

The Best Content Marketing Tools for a Brand

Content marketing helps a brand to attract consumers by creating and disseminating relevant and valuable content. However, to build a content marketing that can compete in an increasingly widespread competition requires proper tools in order to facilitate your work. So it's time to think like a marketer who offers content ...

Develop a Qualified Social Media Marketing Strategy

With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...
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