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Determine Your Unique Selling Point (USP)

The Unique Selling Proposition, or Unique Selling Point or Unique Selling Position Statement or simply USP, is the factor or benefit that makes your product different from (and better than) other equivalent products on the market. Identifying your USP takes quite a bit of time and research, but without it ...

What Kind of Ads would You Block?

If you had the choice, what types of ads would you block, and which would you leave? I’m not a marketing major or anything, but it seems to me that ads can be broken down into two major categories:  ads that are pushed to consumers, and ads which consumers pull to ...

Content Marketing

  Content marketing! We know you’ve heard about it — but how do you do it? And why is it important? Content marketing is sharing valuable content with your readers alongside a sponsorship. It can be a beneficial tool when working with brands on your blog — and here’s why: What does the brand ...
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