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Above The Line Vs Below The Line

Marketing for me has always been about never putting your eggs in one marketing basket, the mix is what it’s all about and finding multiple channels to drive engagement have always proved successful. A strategy where you can monitor results is safer and can justify a marketing spend but is ...

The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

The Importance of Good Marketing Strategy in Business

A successful marketing strategy means a successful business. Marketing covers a wide range of working methods such as advertising, promotional activities, public relations, and sales. How can a business succeed? What to do first? The first thing a business has to do is to excel in creating the marketing strategies. Why? ...

Supporting Online Business through Offline Advertising

Improve Traffic. Generate sales. Raise profit. For businesses that are using websites, the above phrases serve as encouragement. However, some business people failed to make them happen. This is because there is some kind of unwritten code of the web advertisement. You will only succeed on the internet if you use online ...

Tips to Advertise Your Business through Social Media Campaign

Traditional promotional strategies through radio, TV commercials and print ads are not as effective as they used to be. Since technology and communications keep changing and evolving, companies must always adapt their marketing strategies to the current state of affairs. This article will describe the social media campaign strategy and ...

Role of Integrated Marketing Communications Agency in Business Development

In the early 1980s, the need for integrated promotional tools increased. Companies began to perform IMC process that involves various promotional elements and other marketing activities to communicate with the customers by asking advertising agencies to go beyond traditional standards of advertising. Thus, advertising agencies have welcomed the request by ...

Essential Elements in Creating Catchy Ads

Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...

Marketing vs. Advertising, What's the Difference?

You will often find many people who confuse marketing with advertising or vice versa. Although both activities are equally important, they are basically different. If you understand the difference and actively make a research, then your company has been on the right path to growth. Let's start examining the formal definition ...

Creating Ad Elements That Appeal to Consumer

Great ad can definitely make people pause and stare at it. You must have lived in an isolated area if you have never seen any good ad. Why? Because ads are all around us. We see them when watching television, driving on the highway, reading a magazine, or listening to ...
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