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How ArtificiaI Intelligence Will Change the Future of Advertising

How will technology continue to change the advertising industry? An exploration of the intersection between advertising, artificial intelligence and creativity. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one ...

5 Strategies for Effective Digital Media Planning

Digital media have given advertisers new levels of precision and relevancy and created the potential for deep customer engagement. The Internet is an exciting convergence of classic and new media formats that offer a wealth of channels to choose from and a change in the tracking and accountability of marketing. ...

Expand Your Sports Brand Awareness with Influencer Marketing

The increase in influencer marketing budgets shows that this is becoming a rapidly increasing marketing strategy for brands trying to find a ways to attract consumers. Influencers are genuine authority figures within the lives of their fans – this includes bloggers, industry experts, lifestyle gurus, online entertainment celebrities and many ...

The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

The Best Content Marketing Tools for a Brand

Content marketing helps a brand to attract consumers by creating and disseminating relevant and valuable content. However, to build a content marketing that can compete in an increasingly widespread competition requires proper tools in order to facilitate your work. So it's time to think like a marketer who offers content ...

Driving Brand Value Using Integrated Marketing Communications

Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

Life in Mobile

As one of the countries with the largest population in the world, it is inevitable that Indonesia, as a country with very rapid Internet usage growth, becomes a very potential market. This condition is directly proportional to the growth of smartphone users in Indonesia. If we look back at the year ...

The Advantages of Having Successful Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Integrated Marketing Communication

Integrated marketing communication is a part of the marketing activities that arises to cater to the needs of a product to communicate itself to the target audience or consumers. A product is created or produced with a common marketing objective which is to sell out the products in the market. To achieve ...
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