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How Great PR Campaigns Generate Business Growth

In today’s world, factors like globalization and technological advancements have made many business sectors increasingly competitive. As a result of this reality, many corporate leaders and entrepreneurs are searching for business-building strategies that can help them edge out the competition and optimize conversion. If this is one of your company ...

How To Build an Effective Influencer Marketing Strategy

The digital marketing landscape is constantly changing. Today, it is nearly impossible to distribute content without an influencer marketing strategy. By aligning your marketing strategy with the right professionals, you open the door to more collaborative content creation efforts, co-opting ideas from chatter across a wider online network. Marketers have caught ...

How Public Relations can Help Your Business

PR is one of the most cost-effective ways of marketing your new business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses. Public relations tries to create, change ...

Advertising Humor: Smart Advertising Choice?

Many advertisers want to use smart ads to promote their products. Humor becomes the very next choice they take after a smart word game. So, is humor the right ad strategy? One of the big sins in advertising and marketing is a boring promotion. Potential customers may forgive other flaws but ...

Internet Banner Advertising: Captivate Your Visitors

Advertising on computer keyboard background Most people consider banner ads on the internet as a kind of advertising that is stagnant and easily forgotten. Inadequate and inefficient banner ads will surely be closed and lose competitiveness with more developed banner ads filled with activities and animation. Although banner ads are not ...

Driving Brand Value Using Integrated Marketing Communications

Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

Tips to Advertise Your Business through Social Media Campaign

Traditional promotional strategies through radio, TV commercials and print ads are not as effective as they used to be. Since technology and communications keep changing and evolving, companies must always adapt their marketing strategies to the current state of affairs. This article will describe the social media campaign strategy and ...

Important Aspects to Choose the Right Social Media Marketing Agency

For a marketing and promotion company, it is important to help businesses grow. Therefore, nowadays there are more Social Media Marketing Agencies that can help companies develop their business especially through online marketing. The role of this agency is to maximize traffic from social media to promote their brands or ...

Tips to Improve Social Media Campaigns

Nowadays numerous businesses are creating accounts on popular social networks just to follow the trend. In point of fact, using social media can be profitable or unprofitable for the company yet it builds a closer relationship with consumers. So although there are many ways to advertise brands in the industry, ...

Choose the Right Advertising Agency

As the creative agencies in Indonesia are emerging, it is acknowledged that advertisement has been at the core of brand building and marketing of a company. The greater competition has urged companies to create more superior products or services. Of course to realize it is not as easy as imagined. ...
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