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What Is Brand Design?

Before we can define brand design we must first define what a brand is. A brand is the gut feeling of a customer when they think of your company. Intuitively, brand design is anything that assist in the creation of that gut feeling. So whatever feelings your customers have about ...

Top Free Advertising Ideas

Many top internet business owners work with free advertising since it gets their message in front of the public without spending a cent. Your only investment is your time. How is your time worth to you? Can you spend minutes a day for the cost of your products?If your answer ...

Top 10 Marketing Concepts for Small Business

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many ...

Making Persuasive and Effective Adverts

The growing exposure to adverts and the proliferation of vast amount of advertisements and branded items has led to the consumer's conscious/unconscious resistance to advertisement. In the words of Carl Laemmle of universal pictures (1931) "I appeal to every producer not to release "sponsored" moving pictures... believe me, if you ...

A Creative Agency For Advertising

A truly creative agency can take your company to the next level. We're not talking about the old and stale agency that promises you the world with one marketing campaign or billboard. We're talking about a creative agency that will go to the ends of the earth to find out ...

Developing a Marketing Communications Strategy

Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") ...
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