Archive

Effectiveness of Social Networking for Marketing Activities

Today, marketers who intend to increase marketing activities are using social networks as the tools. Social networks such as Facebook, Twitter, LinkedIn, Fan Page, and other media, play an important role to build a personal relationship with consumers. Social Networks facilitate communities or forums of individuals to meet together as a ...

Tips to Become a Reliable Negotiator

The negotiator is a type of job fields. However, at times, someone in a company needs negotiation skills for certain purposes. Winning business negotiation is a good start for a company. A company should have reliable negotiators for they are valuable assets. Reliable negotiators can achieve the initial objective of ...

Increasing Profits through Consumer Insight

To develop and launch a brand, a brand marketer needs consumer insights to know and set up segmentation, target, and effective positioning. Therefore, it takes a collection of data to help analyze how the target consumers see something and what matters most to them. If we have this kind of ...

Tips for Optimizing Content Marketing Strategies

The advancement of digital marketing has made the content marketing become increasingly important. However, many marketers underestimate strategy in applying content marketing while it is actually imperative to implement strategies. You should at least think thoroughly on how to process the outgoing messages in order to be enjoyed by consumers and ...

Driving Brand Value Using Integrated Marketing Communications

Integrated Marketing Communications or IMC is a recent theory and concept that was first introduced in Don Schultz's book in the 1980s. IMC is a strategic business process used to manage relationships with customers that is essentially meant to drive the brand value. The promotional elements used comprise soft sell ...

The Importance of Strategic Thinking for Your Business Progress

Strategic thinking is a system, a step or even an action that makes a company not only maintain its position but also develop it. It includes strategic planning, operational planning, managing, and identifying target consumers. Strategic thinking or planning requires an in-depth analysis of the strengths and weaknesses of both the ...

The Importance of Building Brand Image for SMEs

Starting a new business is not easy. A market research needs to be conducted to ensure whether your business will be accepted by the public or not. In addition to the market research to find the product acceptability, an observation should also be done on the happening trend in the ...

The Importance of Vision as the Source of Success

One key to a leader's success is the ability to build, sell and realize a vision. Vision is a shared dream that becomes the ideal that unites the entire organization. Vision gives meaning to work. Vision is the source of inspiration that drives all employees. Vision is the source of ...
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