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Media Planning Vs Media Buying: Which Is More Important?

Media planning is an act of creating a plan that will make the advertisement successful, while media buying is related to the task of buying space and time slots in various media platforms. Media planning and buying are processes associated with the negotiating, strategizing and purchasing of ad placements, otherwise ...

3 Trends That Will Reshape Media in 2019

It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

7 Ways how Influencer Marketing Can Boost Your Brand Promotion

In recent years, influencer marketing has successfully caused a radical shift in the marketing industry by emerging as a promising investment segment for brands to explore new-age promotional strategies. Apart from the traditional forms of marketing such as advertising and PR, influencer marketing has become one of the key pillars ...

How Artificial Intelligence Will Transform Sales

Artificial intelligence is set to revolutionise the sales process, augmenting the essential human touch. Of all corporate functions, sales by its very nature is surely the most people-focused. While it may no longer involve quite as much face-to-face interaction as it once did, selling has remained emphatically a job for people ...

How Influencer Marketing Can Increase Your Brand Awareness

Influencer marketing is a highly effective way of getting your organization's name out. Influencers tend to have devoted fan bases with very specific interests. This means you can easily focus on reaching a small group of people who will then regularly communicate with a far wider target audience. It creates ...

The increasing Business Opportunity Through Asian Games 2018

The year of 2018 is a busy time for sporting events, with not only the World Cup in Russia but also the upcoming Asian Games, which will be hosted by Indonesia in Jakarta, the country’s capital, and Palembang, the capital of South Sumatra. Driving through the roads of Jakarta, one ...

Expand Your Sports Brand Awareness with Influencer Marketing

The increase in influencer marketing budgets shows that this is becoming a rapidly increasing marketing strategy for brands trying to find a ways to attract consumers. Influencers are genuine authority figures within the lives of their fans – this includes bloggers, industry experts, lifestyle gurus, online entertainment celebrities and many ...

Top 5 Trends in Sport Marketing

Sports bring together millions of people at one time. For marketers, sports is something which gives access to a large customer base at one time. With the advent of newer technology, sports has become a huge business today. Sports marketers are constantly adopting the ever-changing technology and coming out with ...
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