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Humor in Advertising: Smart Advertising Choices?

Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Advertising Humor: Smart Advertising Choice?

Many advertisers want to use smart ads to promote their products. Humor becomes the very next choice they take after a smart word game. So, is humor the right ad strategy? One of the big sins in advertising and marketing is a boring promotion. Potential customers may forgive other flaws but ...

The Importance of Good Marketing Strategy in Business

A successful marketing strategy means a successful business. Marketing covers a wide range of working methods such as advertising, promotional activities, public relations, and sales. How can a business succeed? What to do first? The first thing a business has to do is to excel in creating the marketing strategies. Why? ...

Mendukung Bisnis Online Online Melalui Iklan Offline

Tingkatkan Traffic. Hasilkan penjualan. Naikkan profit. Bagi bisnis yang menggunakan website, kata-kata di atas adalah pemacu semangat. Tapi sejumlah pengusaha malah tak berhasil mewujudkannya. Hal ini karena ada semacam kode tak tertulis dalam iklan melalui web. Anda hanya akan berhasil di internet jika Anda menggunakan metode iklan online seperti search engine, banner ...

Creative Ideas for Product Promotion

A creative idea usually comes up from a person’s hectic routines, from observing the surrounding people, or searching for a gap whether or not an idea is good and realizable. In this era, people from all walks of life can come up with very creative ideas for there are demands ...
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