Milestones V2

  • 1970
    Affiliated with Fortune International Australia

    Affiliated with Fortune International Australia, Mochtar Lubis establishes an integrated local advertising company under the name of PT Fortune Indonesia Advertising Company. This event becomes the first milestone of FORU in Indonesia

  • 1978
    Promoting Instant Milk Powder products from Nestlé and Sampoerna

    One FORU stepping-stone in its historical progression was promoting Instant Milk Powder products from Nestlé and Sampoerna filter cigarettes. This product succeeded in changing domestic consumer tastes and behavior forever. The success of this campaign in the market became a brilliant achievement carved in the track record of FORU