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Social Media Trends That Will Impact Digital Advertising

Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

Digital Marketing Trends to Watch on Indonesia 2019

With a large population, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. Social media and internet usage rates are rising fast, with one survey recording 143.26 million active internet users in 2017 – a 7.9 percent increase from the previous year. Along with ...

Advertising Humor: Smart Advertising Choice?

Many advertisers want to use smart ads to promote their products. Humor becomes the very next choice they take after a smart word game. So, is humor the right ad strategy? One of the big sins in advertising and marketing is a boring promotion. Potential customers may forgive other flaws but ...

The Effectiveness of Social Media in Building Brand Awareness

Nowadays social media have become part of the world's lifestyle. We oftentimes hear that social media trends such as twitter, facebook and youtube have been so inseparable from our daily life that even television news today refers to social media. Social networking sites are media for social interaction with friendship ...

Choose a Reliable Advertising Agency

As the creative agencies in Indonesia are emerging, it is acknowledged that advertisement has been at the core of brand building and marketing of a company. The greater competition has urged companies to create more superior products or services. Of course to realize it is not as easy as imagined. ...

Choose the Right Advertising Agency

As the creative agencies in Indonesia are emerging, it is acknowledged that advertisement has been at the core of brand building and marketing of a company. The greater competition has urged companies to create more superior products or services. Of course to realize it is not as easy as imagined. ...

Effectiveness of Social Media in Supporting Online Marketing

Social Media Effectiveness - With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their ...

Mobile Marketing Trend in the Advertising Industry

The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...

In Search of High Marketing Tools

The marketing tools can come in various forms and advertising is one of them. However, advertising can be a problem if the company does not have sufficient budget. But marketers do not need to worry because there is an affordable advertising tool which is mobile advertising, a form of advertising ...
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