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Advertising Trends to Watch in 2019 and Beyond

The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not be interrupted (millennials, Gen Z), means those responsible for spreading the word about products or services are going to have to ...

Humor in Advertising: Smart Advertising Choices?

Advertisers almost universally want to be clever in their advertising. Humor is the first thing they go for, after clever word play. Is this a good advertising strategy? The big sin in advertising and marketing is being boring. A market will forgive almost anything else. But a boring sales letter, commercial, ...

How Public Relations can Help Your Business

PR is one of the most cost-effective ways of marketing your new business, and can be incredibly valuable when you have a limited budget to publicize and advertise your products or services. Less expensive than traditional advertising, PR marketing has numerous benefits for new businesses. Public relations tries to create, change ...

3 Trends That Will Reshape Media in 2019

It's been over a decade since the Internet transformed print media. Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto ...

Social Media Trends That Will Impact Digital Advertising

Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

Social Media in Indonesia: Unlocking Indonesia’s Potential

Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...

The Role of Creative Team in Advertising Industry

Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers. Advertisers often turn to advertising agencies for the design and development of campaigns and ads, which ...

The Importance of Creativity in Advertising

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer is nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster. Creativity is the soul ...

The Global Rise of The Cashless Store

Big retailers like Starbucks and Amazon are testing cashless, and even cashierless, store models to cope with demands for speed and convenience from their customers. New Worldpay research also indicates bank transfers are set to overtake credit and debit cards as the second most popular global payment method behind e-wallets. Like ...

5 Ways AI is Helping your Marketing and Business Grow

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in ...
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