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The Best Content Marketing Tools for a Brand

Content marketing helps a brand to attract consumers by creating and disseminating relevant and valuable content. However, to build a content marketing that can compete in an increasingly widespread competition requires proper tools in order to facilitate your work. So it's time to think like a marketer who offers content ...

Choosing the Right Social Media Channels for Your Business

There are many variables that determine the success of our corporate campaigns on social media. Currently, businesses begin to have a glance over social media to reach their customers. However, deciding on the right and effective social media is a common obstacle for a business. Trying on all the social ...

Langkah-Langkah Mengukur Kesuksesan Kampanye Komunikasi

Indira Abidin dalam Public Communication Summit 2016 Jakarta, 26 Oktober 2016 - Intensitas penggunaan perangkat mobile di seluruh dunia meningkat drastis. Berdasarkan data yang dilansir Nielsen baru-baru ini, sebanyak 56% konsumen di seluruh dunia tidak bisa membayangkan hidup tanpa perangkat mobile, dan 53% mengatakan bahwa mereka merasa cemas ketika jauh dari ...

Snapchat Vs Instagram, Which is Appropriate for Your Business?

Since Instagram Stories was launched, many people have used the feature and compared it with the feature in Snapchat. After performing some experiments, it appears that the Stories feature on Instagram and Snapchat are not entirely similar to each other. The advertising industries in Jakarta and Indonesia, in particular, need ...

Time to Enter the Digital Marketing Era

It seems that we are currently entering the post-digital marketing period. Just like the shift from modern to post-modern in art and architecture, post-digital marketing also means that digital innovation is merging with traditional marketing fundamentals to create new approaches, new brand leaders, and latest models for success. What should ...

Effectiveness of Social Media in Supporting Online Marketing

Social Media Effectiveness - With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their ...

The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

The Important Role of Marketing Agency on Product Marketing

A company must need certain tools to market its products well and on target. To build the business and promotion to consumers, product marketing requires tools such as brochures, press releases, websites, and trademark presentations. The task of a marketer is to conduct an integrated and consistent cross-linked approach in ...
Creative Agency in Indonesia

The Role of Creative Team in Commercial Ad

An advertisement is meant to introduce a product to increase the sales in the best possible way through the provided media. Commonly advertising agencies use television to advertise. Why does television become an important medium for advertising? Because television has a large number of spectators and it is very effective ...
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