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Social Media Trends That Will Impact Digital Advertising

Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey. But the world of ...

How to Create a Digital Marketing Strategy

Build your buyer personas. Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business's target audience. It's important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take ...

Top 5 Digital Marketing Platforms in Indonesia

Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing. This will continue to happen every year at a faster pace. That said, the goal of marketing -- and digital marketing, in particular -- has always been the same: getting and keeping ...

Social Media in Indonesia: Unlocking Indonesia’s Potential

Indonesia has firmly established its status as one of the world’s most active social media nations. The country is ranked globally as the fourth-largest market for Facebook and the fifth largest for Twitter, while the capital Jakarta is the second largest Facebook city in the world. However, a study led by ...

The Power of Social Media to a Brand

The exponential growth of internet world today has changed the consumer behavior in Indonesia. The market is getting closer to the digital world, just as consumers are getting closely connected to one another. The media has experienced a drastic change with the presence of social media (SocMed) that has brought ...

Tips to Create an Effective Social Media Marketing

With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its market share. Just like any other marketing ...

Creating an Effective Social Media Marketing

social media network background with icons vector With the advancement of social media today, business people begin to realize that social media is an important tool that can rival the combination of network marketing and traditional advertising. With social media marketing, you can introduce a brand widely and strengthen its ...

Powerful Tricks to Promote Your Business through Social Media

Traditional promotional strategies through radio, TV commercials and print ads are not as effective as they used to be. Since technology and communications keep changing and evolving, companies must always adapt their marketing strategies to the current state of affairs. This article will describe the social media campaign strategy and ...

Effectiveness of Social Networking for Marketing Activities

Today, marketers who intend to increase marketing activities are using social networks as the tools. Social networks such as Facebook, Twitter, LinkedIn, Fan Page, and other media, play an important role to build a personal relationship with consumers. Social Networks facilitate communities or forums of individuals to meet together as a ...

Super Advertising via Social Media

Nowadays, to run product promotions, advertisers not only use online television and websites as the media but they also start using the social media channels. They begin to use platforms like Facebook and Twitter to interact with their customers through the comments and tweets shared by their customers, while at ...
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