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The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the results. This theory is very well suited to the creative process of ad writing. One ...

The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased sales and revenue, successful advertisements or advertising campaigns generate other significant things to keep your ...

Advertising Humor: Smart Advertising Choice?

Many advertisers want to use smart ads to promote their products. Humor becomes the very next choice they take after a smart word game. So, is humor the right ad strategy? One of the big sins in advertising and marketing is a boring promotion. Potential customers may forgive other flaws but ...

The Importance of Good Marketing Strategy in Business

A successful marketing strategy means a successful business. Marketing covers a wide range of working methods such as advertising, promotional activities, public relations, and sales. How can a business succeed? What to do first? The first thing a business has to do is to excel in creating the marketing strategies. Why? ...

Supporting Online Business through Offline Advertising

Improve Traffic. Generate sales. Raise profit. For businesses that are using websites, the above phrases serve as encouragement. However, some business people failed to make them happen. This is because there is some kind of unwritten code of the web advertisement. You will only succeed on the internet if you use online ...
Creative Agency in Indonesia

Creative Ideas for Product Promotion

ide kreatif A creative idea usually comes up from a person’s hectic routines, from observing the surrounding people, or searching for a gap whether or not an idea is good and realizable. In this era, people from all walks of life can come up with very creative ideas for there ...

Super Advertising via Social Media

Nowadays, to run product promotions, advertisers not only use online television and websites as the media but they also start using the social media channels. They begin to use platforms like Facebook and Twitter to interact with their customers through the comments and tweets shared by their customers, while at ...

The Importance of Using SEO With Digital Agency

Are you an entrepreneur looking for promotional services for a product or a brand? You must have heard online promotional media that marketers and all market players love. Nowadays, you do not need to worry about losing or not being viewed by consumers, because digital media agencies are ready to ...
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