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The Power of Social Media to a Brand

The exponential growth of internet world today has changed the consumer behavior in Indonesia. The market is getting closer to the digital world, just as consumers are getting closely connected to one another. The media has experienced a drastic change with the presence of social media (SocMed) that has brought ...

Super Advertising via Social Media

Nowadays, to run product promotions, advertisers not only use online television and websites as the media but they also start using the social media channels. They begin to use platforms like Facebook and Twitter to interact with their customers through the comments and tweets shared by their customers, while at ...

The Effectiveness of Social Media in Building Brand Awareness

Nowadays social media have become part of the world's lifestyle. We oftentimes hear that social media trends such as twitter, facebook and youtube have been so inseparable from our daily life that even television news today refers to social media. Social networking sites are media for social interaction with friendship ...

Effectiveness of Word-of-Mouth marketing

Have you ever thought about the best way to market your brand? And have you ever heard of word-of-mouth marketing strategy? Word-of-mouth marketing or WOMM is a promotional strategy done either orally or in written form, online or offline, performed without charge. According to Entrepreneur Media, WOMM is the most ...

Effectiveness of Social Media in Supporting Online Marketing

Social Media Effectiveness - With the advancement of technology today, advertisers promote their products not only using online television media and websites but they also start using social media channels. They begin using platforms like Facebook and Twitter to interact with their customers through comments and tweets shared by their ...

Social Media Guide for Beginners

Social media marketing is the process of gaining awareness, attention and also web traffic through the social media platform. Every online marketer needs to have a product, a service, a goal and a cause to promote through the world wide web. If you already have those things in your mind, ...

When Ads Gets (Too) Personal

The other day I watched my first episode of Mad Men. I'm a little late to the game, I know, but that's what having Netflix, Hulu Plus, and Comcast on Demand are for. The irony of using anytime, commercial-free media to watch advertisers work in a world with only three television channels ...
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